
NUTRITION • STRENGTH • HEALTHY AGEING
5 Reasons
Women Over 50
Should Take Protein
More Seriously
If staying strong, active and independent matters to you, protein may deserve a lot more attention than it did in your 20s and 30s.
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Maintain
Muscle
Stay
Strong
Easy Daily
Routine

WHY IT MATTERS
Protein isn't just for bodybuilders.
"Maintaining muscle and strength isn't about looking a certain way - it's about living life on your terms."
For years, protein powder was marketed almost exclusively to bodybuilders. Huge tubs. Huge muscles. Gym culture.
But protein has a much more fundamental role than that.
And as we get older, maintaining the muscle and strength we already have becomes increasingly important.
So if you're over 50, here are five reasons it could be worth looking at protein differently.
1
After 50, maintaining muscle becomes increasingly important.
This isn't about trying to build a bodybuilding physique. It's about keeping your body strong enough to keep doing the things you love.
Walking
Travelling
Playing sport
Training
Carrying your shopping
Getting up from the floor
Keeping up with the family
Ageing is associated with a gradual decline in muscle mass and strength, which is one reason nutrition and physical activity become increasingly important as we get older.
Protein contributes to the growth and maintenance of muscle mass.
So getting enough protein isn't just something for athletes. It's one of the nutritional building blocks involved in maintaining muscle.


2
You may need more protein each day than you realise.
The standard UK adult recommendation is around 0.75g of protein per kilogram of bodyweight per day.
60KG WOMAN
45g
protein/day
70KG WOMAN
52.5g
protein/day
80KG WOMAN
60g
protein/day
Researchers studying healthy older adults – particularly people over 65 – commonly suggest higher intakes of around 1.0-1.2g per kg per day, with active older adults sometimes advised to aim towards the higher end.
Suddenly, getting enough protein doesn't look quite so automatic.
Research across older populations suggests many people don't consistently reach these higher protein targets.
4
Protein + creatine make a smart combination after 50.
PROTEIN
Supports muscle growth and maintenance
CREATINE
Supports physical performance and resistance training strength
A smarter combination for staying active.
With Flotein, you don't need to buy them separately.
20g protein + 3g creatine in every serving. No second tub. No extra scoop. It's already included.
What about creatine and the brain?
Creatine is best known for supporting physical performance, but researchers are increasingly interested in the role it may also play in the brain.
Studies are exploring creatine for memory, attention, processing speed and healthy cognitive ageing, with some promising early findings, particularly in older adults.
It’s an exciting area of research – especially as scientists explore how creatine may help support the brain’s energy demands as we age.
Research is still developing and there is currently no authorised GB health claim that creatine improves cognitive function.
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5
Your protein powder should do more.
Most traditional protein powders were designed around one job: Protein. Flotein takes a different approach. Every daily serving combines:
20g Plant Protein
From a blend of pea and rice protein. Protein contributes to the growth and maintenance of muscle mass.
3g Creatine
The UK daily amount included in Flotein. Supports physical performance during successive bursts of high-intensity exercise and has an authorised strength benefit for adults over 55.
Vitamins B3, B6, B9 & B12
Contribute to normal psychological function and to the reduction of tiredness and fatigue. B3, B6 and B12 also contribute to normal energy-yielding metabolism.
Lion's Mane + Rhodiola
Two botanical ingredients included as part of Flotein's modern plant-based formulation. We don't make health claims for either ingredient.

All in one delicious chocolate blend.
Add it to your smoothie
Stir it into yoghurt
Make a shake
Use it after training
Have it with breakfast
Make it part of your afternoon routine
No complicated supplement schedule
No measuring multiple powders
No cupboard full of different tubs
Just one easy way to add 20g protein + 3g of creatine to your day.
Staying strong after 50 doesn't need to be complicated.
Getting older doesn't mean slowing down. Getting enough protein everyday means you can...
Keep travelling.
Keep training.
Keep playing sport.
Keep lifting weights.
Keep exploring.
Keep saying yes to things.
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