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52% Discount
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NUTRITION • STRENGTH • HEALTHY AGEING

5 Reasons

Women Over 50

Should Take Protein

More Seriously

If staying strong, active and independent matters to you, protein may deserve a lot more attention than it did in your 20s and 30s.

Get 52% off Flotein

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Maintain

Muscle

lightning

Stay

Strong

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Easy Daily

Routine

WHY IT MATTERS

Protein isn't just for bodybuilders.

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"Maintaining muscle and strength isn't about looking a certain way - it's about living life on your terms."

For years, protein powder was marketed almost exclusively to bodybuilders. Huge tubs. Huge muscles. Gym culture.

But protein has a much more fundamental role than that.

And as we get older, maintaining the muscle and strength we already have becomes increasingly important.

So if you're over 50, here are five reasons it could be worth looking at protein differently.

1

After 50, maintaining muscle becomes increasingly important.

This isn't about trying to build a bodybuilding physique. It's about keeping your body strong enough to keep doing the things you love.

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Walking

airplane-tilt

Travelling

tennis-ball

Playing sport

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Training

shopping-bag

Carrying your shopping

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Getting up from the floor

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Keeping up with the family

Ageing is associated with a gradual decline in muscle mass and strength, which is one reason nutrition and physical activity become increasingly important as we get older.

Protein contributes to the growth and maintenance of muscle mass.

So getting enough protein isn't just something for athletes. It's one of the nutritional building blocks involved in maintaining muscle.

2

You may need more protein each day than you realise.

The standard UK adult recommendation is around 0.75g of protein per kilogram of bodyweight per day.

60KG WOMAN

45g

protein/day

70KG WOMAN

52.5g

protein/day

80KG WOMAN

60g

protein/day

Researchers studying healthy older adults – particularly people over 65 – commonly suggest higher intakes of around 1.0-1.2g per kg per day, with active older adults sometimes advised to aim towards the higher end.

Suddenly, getting enough protein doesn't look quite so automatic.

Research across older populations suggests many people don't consistently reach these higher protein targets.

4

Protein + creatine make a smart combination after 50.

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PROTEIN

Supports muscle growth and maintenance

plus
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CREATINE

Supports physical performance and resistance training strength

equals
sparkle

A smarter combination for staying active.

With Flotein, you don't need to buy them separately.

20g protein + 3g creatine in every serving. No second tub. No extra scoop. It's already included.

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What about creatine and the brain?

Creatine is best known for supporting physical performance, but researchers are increasingly interested in the role it may also play in the brain.

Studies are exploring creatine for memory, attention, processing speed and healthy cognitive ageing, with some promising early findings, particularly in older adults.

It’s an exciting area of research – especially as scientists explore how creatine may help support the brain’s energy demands as we age.

Research is still developing and there is currently no authorised GB health claim that creatine improves cognitive function.

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5

Your protein powder should do more.

Most traditional protein powders were designed around one job: Protein. Flotein takes a different approach. Every daily serving combines:

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20g Plant Protein

From a blend of pea and rice protein. Protein contributes to the growth and maintenance of muscle mass.

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3g Creatine

The UK daily amount included in Flotein. Supports physical performance during successive bursts of high-intensity exercise and has an authorised strength benefit for adults over 55.

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Vitamins B3, B6, B9 & B12

Contribute to normal psychological function and to the reduction of tiredness and fatigue. B3, B6 and B12 also contribute to normal energy-yielding metabolism.

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Lion's Mane + Rhodiola

Two botanical ingredients included as part of Flotein's modern plant-based formulation. We don't make health claims for either ingredient.

All in one delicious chocolate blend.

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Add it to your smoothie

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Stir it into yoghurt

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Make a shake

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Use it after training

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Have it with breakfast

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Make it part of your afternoon routine

No complicated supplement schedule

No measuring multiple powders

No cupboard full of different tubs

Just one easy way to add 20g protein + 3g of creatine to your day.

Staying strong after 50 doesn't need to be complicated.

Getting older doesn't mean slowing down. Getting enough protein everyday means you can...

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Keep travelling.

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Keep training.

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Keep playing sport.

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Keep lifting weights.

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Keep exploring.

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Keep saying yes to things.

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Join Athletes Who Won’t Go Back To Standard Protein.

Supporting body + physical performance, daily energy, and training goals
★★★★★ 4.8/5 Based on verified customer reviews
★★★★★ 5d ago

Tastes great and easy to make

No clumps, no weird aftertaste. It's a smooth, delicious protein that fits into my routine. Tastes great and nice job on the blend, it's great to finally try Lion's Mane.
James, 28 - Desk job + training
✔ Verified buyer
★★★★★ 1 week ago

Keeps me going all day

I work long hours at a desk and train in the evenings. This keeps my day steady without feeling tired when I get to the gym.
Emma, 35 - Gym 4x/week
✔ Verified buyer
★★★★★ 1 week ago

Clean ingredients

It's important to me to have no artificial fillers or gums in the protein. Your protein does just that and I've been happy with every delivery so far.
Tom, 41 - MMA training
✔ Verified buyer
★★★★★ 1 week ago

Perfect for hybrid training

I run and lift. This supports both without feeling heavy or slowing me down.
Lucy, 29 - Hybrid athlete
✔ Verified buyer
★★★★★ 2 weeks ago

No bloating and noticeable results

Other proteins didn't sit well with me. This one digests easily and I feel good after my shake. The difference is noticeable so I'm recommending it to my team.
Mark, 38 - Rugby coach
✔ Verified buyer
★★★★★ 2 weeks ago

Worth every penny

Premium quality with the amount of clean ingredients at a better price than getting them individually. I've recommended it to 3 of my friends and they love it so far.
Rachel, 26 - Cross-tit training
✔ Verified buyer
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